Apple could ask 1MLN of dollars for advertising on iPhone and iPad

Apple may also request a million dollars for advertising on iPhone and iPad, which is about to debut a new advertising platform iAd. The Wall Street Journal writes, citing some of the advertising industry executives.
With that in mind perhaps the American Super Bowl - the biggest advertising event of the year and also to higher yield - Apple is planning to ask companies to 10 million dollars to join the small handful of brands that are advertised at launch iAd. The advertising managers say they are accustomed to paying between 100 thousand and 200 thousand dollars for similar agreements on mobile terminals.
iAd, which began operating in early April, involves the insertion of advertisements in applications from the App Store and, according to the Journal, the first messages should appear in June on the iPhone and iPod Touch and more 'later on 'iPad. Cupertino does not comment on rumors and merely reiterate that application developers will receive 60% of advertising revenues, while the remaining 40% will go 'to Apple.
Despite the prices, we would already 'different companies to present creative ideas to work at Apple. A throat and make 'a potential audience of 85 million iPhone and iPod Touch, according to the latest estimates of Apple, spend on average at least half an hour a day using applications. Companies can also choose to direct the advertising 'to groups of users based on preferences of downloads from iTunes or those who are in a city' even though, for now, are not allowed commercials targeted to individuals or unable to access to the personal details of access to the network.
Source: Reuters

iPad: Fair, will never replace traditional books

"The iPad will not destroy 'books." And it 'certainly the Minister of Public Administration and Innovation, Renato Brunetta, L'Aquila for the final ceremony of the books distributed by the foundation of Marilena Ferrari throughout the country.
"Long live the iPad - said - and that certainly 'our future, but alive all the books that are our past, our present and will continue to be our future. The techniques of communication does not cannibalize, add up - Brunetta said - and the iPad will increase 'the potential' enjoyment of the books, without destroying the mode 'before, like television did not destroy the radio, or how the Internet has not destroyed it 'television, it' the radio. "
"The iPad will not destroy 'books - said Brunetta - and, anyway, I in my small way I will oppose."
Source: Reuters

Steve Jobs a bolus dose against Flash: never on iPhone and iPad

It 's the first time publicly to critical technology.
The Apple CEO Steve Jobs made it clear once and for all that iPhone, iPad and future products gadgets from Cupertino will not support Flash technology.
The dislike of Jobs for the program from Adobe, which is the standard for most video content and games on the web, is not new. But it is the first time that the creator of Apple is expressed publicly on the issue. And he made a clear and definitive, with a long letter entitled "Thoughts on Flash" (Thoughts on Flash).
Flash Jobs said, has problems of "reliability, security and performance." To run on portable gadgets such as iPhone and iPad, has many imperfections of writing software, consumes the batteries too quickly and it is clear that it is designed to run on personal computers, Jobs wrote.
Flash was "designed for use with the PC mouse, touch screen not for use with your fingers," the letter reads.

More than 6 hours per week the average European Internet surfing from Mobile

Europeans spend more time connecting to the Internet by cell phone as far as I pass by reading newspapers or magazines. This one aspect Mediascope Europe emerged from the research conducted by the European Interactive Advertising Association (EIAA) in 15 European markets in 2010. Grows exponentially the spread of mobile devices and their use on the Internet (6.4 hours per week), fixed broadband connectivity (19.9 million users) and broadband wireless (10.4 million users).
The results show that the increasing diversity of Internet-enabled devices allow consumers to be online at any time of day and in a growing number of places. It is the younger generation of early adopters who most influenced this increase, with about one quarter (23%) aged between 16 and 24 years and 21% between 25 and 34 years who already use mobile Internet, spending approximately 7 , 2 and 6.6 hours per week on the Internet.
A quarter of European users play or listen to online radio, while a third watches movies, TV or video clips at least once a month. More than a quarter of Europeans claim to follow more closely the brand as a result of the use of the Internet, and it seems that the medium is increasingly used for fun as well as a functional element, indicating that consumers are stepping up the emotional connection as well as the rational medium.
Among those who have a phone-enabled Internet connection, in fact, half (49%) say they receive video clips, websites or images on their mobile and four in five (80%) say they switch to other content they receive . Three quarters (71%) of European internet users admit to being able to stay more in touch with friends and relatives through the Internet and 16% say social media to communicate via the phone, while a further 16% use instant messenger mobile.

Directa, new mobile trading platform available on the App Store

Directa Sim App Store today released the first version of Apple certified touchTrader, his new professional trading platform for vertically moving book iPhone. Mario Fabbri, Chief Executive Officer of Directa, said: "We are particularly pleased to have ended right now, after more than 'a year of work, the development of touchTrader because' so 'will be available from day one for iPad expected in Europe by May. We have already 'done tests and it seems that the coupled iPad - touchTrader do make a quantum leap' to the extraordinary mobile trading. "
Source: Il Sole 24 Ore Radiocor

Owners of Apple iPad targeted by hackers

Gone are targeted by hackers owners iPad, a tablet from Apple of which were sold in the United States a million copies in less than a month, according to some specialized sites.
According to the company 'BitDefender computer hackers send fake emails from Romania where it is proposed to holders of iPad to update the software.
Those who agree to connect to the proposed link, lands on a fake iTunes site (the virtual store of Apple) that installs a virus on your PC owner's iPad.
The virus does not infect the iPad, but only the PC with the Windows operating system, and not those that work with Mac OS X from Apple.
Source: Reuters

China, sold fake iPad running Microsoft

Only three weeks after launch worldwide, clandestine versions of the Apple iPad tablet have started to circulate in China both in shops and on online sales sites.
Apple recently delayed the international launch of the iPad after the huge demand registered in the United States. But Chinese consumers looking for cheap versions of the most popular products currently do not have to do is contact one of the many electronics stores in Shenzhen, a city of southern China near Hong Kong.
Here, tiny shops overflowing with pirated versions of each product: the last Microsoft operating system Windows 7, $ 2, a series of Apple devices, from iPhones to the various MacBook, including the lightweight MacBook Air.
After receiving numerous requests from retailers, a manufacturer pirate, Lin, now offers the product with discretion on the fifth floor of the market, without the crowds.
Heavy and thick, with three USB ports and a more rectangular shape than the original, this version pirated and cheap iPad, which runs with Windows operating system, looks more like a giant iPhone. Costs 2,800 yuan, about $ 410, compared to the upper $ 499 to $ 699 iPad's true.
"This is just the first rudimentary version," says Lin. "While the structure is not exactly the same, the external appearance is very similar to that of an iPad, so do not think that this weights heavily on sales," he adds, explaining that the difference is due to the difficulty of finding the right components on the speed with which it was developed the first version.
The illegal Chinese manufacturers are working hard to fill a void that will not last that much, and that has been created for the strong and unexpected demand for iPad in the first week of sale.
10-inch unit manufactured by Apple, which you can read books, watch videos and listen to music, as well as surf the web, we have sold 50 thousand copies in its first week, and the strong U.S. demand, which continues, has forced the company to delay international launch later this month.
Therefore, the Chinese pirates are racing against time to fill this gap.
Taobao, the largest Chinese online sales site, home to hundreds of ads produced scope, most real, but some were advertised as "Product of China", with more features than the real iPad.
As models of the market in Shenzen, these false iPad sold for about 2,800 yuan, compared with 4000-6000 that were sold as real.
Source: Reuters

BlackBerry, CDMA and 3G version coming two models

Research in Motion announced today the launch of two new versions of models already on the market, while the co-CEO has hinted that the expected arrival of the new operating system and the new browser is not far away.
Rim will present the two devices to be tomorrow at Wireless Enterprise Symposium (WES), a three-day conference held in Orlando, Florida.
In May comes the version for the BlackBerry Bold CDMA networks, which already exists today in the GSM version.
The Rim then sell the 3G version of the Pearl, the youngest of his BlackBerry.
This year, many voices to tell Wes that the company could announce a new operating system and browser for Blackberry.
These improvements in software that will allow analysts to Rim to compete more effectively against Apple's iPhone and Motorola Droid.
Balsillie, co-CEO of RIM Mike Lazaridis with, however, declined to comment about software updates: "We will have more ads, so I will not comment ... Mike will make a speech ...".
Source: Reuters

iPad, the connection kit around the lack of USB port

One of the most 'iPad criticized the lack of a USB port, could be partially overcome by a fee of $ 29. Both the coast, the U.S. market, the cable connection to transfer pictures and videos on the tablet, and lets you use the last of Apple gadgets even USB keyboards and headsets.
Designed to connect cameras and camcorders, the kit includes an SD memory card connector and a USB interface cn. According to reports online American printing, the second connector also works well to connect the iPad a pair of headphones, so phone calls over Skype with a quality 'defined "high". The connector is also used to use several USB keyboards on the market. You can then use the headphones and keyboards that you and 'already' in possession, without buying new Bluetooth interface.
The connector, which will come 'in the Italian market in late May with iPad, not do it' but 'to connect external hard drives or USB sticks,' cause of the Apple Tablet will not recognize these storage media.
Source: Reuters

All the radio in your pocket with the application for the iPhone RadioRai

The direction of Radio Rai, in collaboration with Raitrade, has developed an application that allows smartphone owners can listen and interact with the programs of Radio Rai. The project will be 'presented by the Director of Radio Rai, Bruno Socillo, and CEO of Raitrade, Carlo Nardello, the presence of Hon. Paul Roman, Deputy Minister for Economic Development with responsibility for Communications, during a press conference to be held 'Wednesday' April 28, at 10 am, in Room A of the RAI headquarters in Via Asiago. The application, called "All the radio in your pocket ', and' available for free and offers users the opportunity 'to access all the contents of Radio1, Radio2, Radio 3, Isoradio Gr Parliament, Rediffusion and programs to other countries complete mobility '. This application, currently only available for the Apple platform, but soon also for other smartphones, you can reach new audiences, both in Italy and abroad, which generally uses advanced Internet-connected terminals, with whom now can 'not just listen to your favorite channel RadioRai full freedom' of movement, but also to create their own podcasts through custom programming. And 'in fact possible to listen to our live radio streaming, see the schedule and descriptions of each individual program, view videos and images about the world of RadioRai and download their favorite shows into a podcast. In addition, through the application and 'can interact with live programs by sending text messages to drivers and preview the music playlist of all our channels. With this application RadioRai offering its content in the world of smartphone applications attracting a new audience that uses more and more 'these terminals to listen to the radio for news and insights. "All the radio in your pocket 'and' new reality 'that is part of the complex multimedia services of Radio Rai, formed by the Internet portal and eight www.radio.rai.it sottoportali that make content available online channel Rai, generating so 'traffic of more than thirteen million page views per month (as of March 2010 - Source Nielsen Site Census). Furthermore, all programs of the three RAI networks and Gr Parliament are also available as a podcast to listen on a portable mp3 player or computer and use this type of radio "on demand" far exceeded the one million downloads per month (1,453,000 downloads in the month of March 2010).
Source: Agi

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