More than 6 hours per week the average European Internet surfing from Mobile

Europeans spend more time connecting to the Internet by cell phone as far as I pass by reading newspapers or magazines. This one aspect Mediascope Europe emerged from the research conducted by the European Interactive Advertising Association (EIAA) in 15 European markets in 2010. Grows exponentially the spread of mobile devices and their use on the Internet (6.4 hours per week), fixed broadband connectivity (19.9 million users) and broadband wireless (10.4 million users).
The results show that the increasing diversity of Internet-enabled devices allow consumers to be online at any time of day and in a growing number of places. It is the younger generation of early adopters who most influenced this increase, with about one quarter (23%) aged between 16 and 24 years and 21% between 25 and 34 years who already use mobile Internet, spending approximately 7 , 2 and 6.6 hours per week on the Internet.
A quarter of European users play or listen to online radio, while a third watches movies, TV or video clips at least once a month. More than a quarter of Europeans claim to follow more closely the brand as a result of the use of the Internet, and it seems that the medium is increasingly used for fun as well as a functional element, indicating that consumers are stepping up the emotional connection as well as the rational medium.
Among those who have a phone-enabled Internet connection, in fact, half (49%) say they receive video clips, websites or images on their mobile and four in five (80%) say they switch to other content they receive . Three quarters (71%) of European internet users admit to being able to stay more in touch with friends and relatives through the Internet and 16% say social media to communicate via the phone, while a further 16% use instant messenger mobile.

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Tags: Internet , Telephony

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